30 May 2026 — 16:00 → 18:30
Oficina Astolfi
Travessa da Pereira 16A
Armazém G2
1170-313 Lisbon
Travessa da Pereira 16A
Armazém G2
1170-313 Lisbon
Retail is Theatre
Retail is Theater is a visual merchandising masterclass that explores the art of storytelling in retail through the lens of the Astolfi language. Drawing from experience with brands such as Hermès, Viúva Lamego, Claus Porto Bordallo and Castro, this session reveals how window displays, set design, and art direction can transform commercial spaces into immersive emotional experiences.
Guided by a scenographic approach to composition and narrative, participants will discover how objects, spatial arrangement, and storytelling interplay to create moments of surprise, playfulness, and wonder. The masterclass delves into the expressive use of geometry, materiality, and color, demonstrating how each element contributes to a compelling visual language that engages and captivates audiences.
Limited to 40 people
Price per person: €140
Register at [email protected] by May 25
Kiosk Astolfi
Free entry
Hours: 11:00 AM – 3:30 PM // 5:30 PM – 8:00 PM
Guided by a scenographic approach to composition and narrative, participants will discover how objects, spatial arrangement, and storytelling interplay to create moments of surprise, playfulness, and wonder. The masterclass delves into the expressive use of geometry, materiality, and color, demonstrating how each element contributes to a compelling visual language that engages and captivates audiences.
Limited to 40 people
Price per person: €140
Register at [email protected] by May 25
Kiosk Astolfi
Free entry
Hours: 11:00 AM – 3:30 PM // 5:30 PM – 8:00 PM
